Building a personal brand on LinkedIn nowadays is getting more and more important, selling yourself makes you more visible to recruiters and opens the door for big opportunities in your career journey. That is why we need to invest time in marketing ourselves and building a strong personal brand. The LinkedIn profile page is the foundation for your personal branding that acts as a personal marketing platform and gives you a channel to show your skills and motivation but, How to boost your LinkedIn profile?

Choose the Right Profile Picture

The profile picture gives the first impression about you, it is how people are introduced to you, choosing a suitable profile picture is a must. Choose a recent picture of you, make sure your face takes up around 60% of the picture, choose a picture where you dress proper neat clothes that is not casual. Those quick tips can be a good start to choose a perfect picture and boost your LinkedIn profile.

Add a Background Photo

The background photo is also an important visual element at the top of your profile that grabs any visitor’s attention, use it as a chance to show a little more about your interests and what matters to you, help your page stand out and get people to engage more with your profile.

Turn your Summary into a Story & Spotlight your Services

Never leave the summary field blank! Make sure to have a strong summary for your profile that shows a glimpse about your experience, passion and skills. Your summary is your chance to tell your own story, try to bring it alive, use it to show your experience and your skills and why they matter to recruiters and what difference they can make to the people you work with. It is also important to spotlight the services you offer and how you can help. This step is an essential one for how to improve your LinkedIn profile.

Grow your Network

Keep your network up to date, focus on widening your network with more connections with people working in your areas of interest, people in different positions, search for relevant people to reach out to them, having a strong and big network of connections can boost your profile on LinkedIn, increase your profile visibility and increase your chances to find suitable jobs and to be found by recruiters.

Share Content from your LinkedIn Feed & Add Comments

It is a good thing to have an active role in your network of connections, appearing in your connections feed is important, share relevant content in your feed that match your interests and skills and appeal to your network of connections, add comments and interact with posts that appeal to you, this in turn can add value to your connections and help you create a strong LinkedIn profile.

To sum up, investing your time in building a stronger personal brand, a more active and attractive LinkedIn profile is your way to boost your chances for a better career journey, following these tips can help getting your LinkedIn profile working harder for you.

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