Marketing is an essential thing for any business whatever its size, industry, and specialization. Numerous different tools can be used to facilitate the marketing process, some of which are free and others are paid. There is a wide variety of tools that cover different uses and needs from social media marketing to content, design, and email marketing. These tools are available in the market and any business can use them to get its online marketing done easily and for free. These tools act as free alternatives to other popular paid services.

Social Media Scheduling Tools

Managing your business social media pages can become much easier when you schedule your posts. Among the easiest and most efficient social media scheduling tools is “Buffer”. The free plan from Buffer allows you to connect a profile from each social media platform and to schedule ahead the posts you need to be posted with the time you want.

Design and Templates

Creating images and designs for your content and social media pages has become easier with the help of websites such as “Canva”. Canva provides any user with thousands of free editable templates, images, and designs. With different customizable templates that are available in different sizes from tall pictures for Pinterest, to rectangular ones for Twitter and square ones for Facebook and Instagram and any other sizes in between. Canva is trusted by many users as a tool to create social media designs, blog posts, logos, and any other design one can imagine.

Real-Time Analytics

Analyzing your website is not that hard with the help of tools such as “Google Analytics”. Google Analytics helps in website tracking and trafficking, giving detailed analysis about your website users, new users, duration they spend, pageviews, audience, top referrals, acquisition, and much more.

Reports

Among the tools that can be used to get enterprise-level analytics and management for businesses and their social efforts is “Simply Measured”. It offers a wide array of different reports including but not limited to Facebook Insights Report, Instagram User Report, Social Traffic Report, Traffic Source Report, and Google+ Page Report.

Trends

See what the world is searching for and what is interesting to people through “Google Trends”. Google Trends allows you to know the latest search trends and what people are talking about and looking for.

To sum up, lack of motivaTo sum up, the abovementioned list is just a snippet of the available tools in the market that any business can make use of to facilitate their marketing process. The world is running fast and new tools appear every day, the point is to figure out what you can benefit from and use it well.

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