Importance of Good Communication in Business


Effective Brand Messaging

When you look at your target market, you need to consider how they speak. A group of Millennials will use different language and phrasing, mixing in a lot of slang that those in the Baby Boomer demographic would never use. How you communicate your brand in advertising and promotional literature will either put you in favor with your market or keep you on the fringe.

Positive Team Relationships

Helping team members learn to communicate in professional and respectful ways builds a positive atmosphere. Friendships build as people are more likely to communicate about work and weekend activities. As your team gets to know each other better, they become stronger as a unit, helping to build team morale. Positive team morale is good for department productivity.

Prevents Conflict

If people are good communicators, they listen well and don’t overreact. This helps reduce and prevent conflict in the workplace, which otherwise, could create problems. Co-workers can work out a disagreement and still be respectful, and potentially could remain friends. Preventing conflict escalation goes beyond your co-workers. Employees who are able to listen to customer issues and communicate solutions without becoming defensive, accusatory or otherwise negative, are good ambassadors for the company. When consumer conflicts are positively resolved, consumer loyalty goes up.

Relationship Building

Today’s business world relies on relationships in so many ways. Whether you are recruiting a talented, new manager or negotiating a new contract with a vendor, relationships are the foundation of success. Communication is the foundation of strong relationships. An example of creating a foundation for success could be to send a prospect a note on his birthday without trying to sell him anything. The language in an email to a vendor who has increased prices could cause the vendor to come to the negotiation table or to walk away from the deal.

Creativity and Innovation Promotion

Positive communication environments provide security for people to share ideas, without being judged. By giving employees a platform in which they can share ideas with one another, creativity and innovation emerge. In this scenario, employees are more likely to share what isn’t working in a operations procedure or to discuss new ideas for sales promotions. This all starts when someone feels as if he is able to communicate ideas to co-workers or leadership, and that his voice is valuable.

Contact Us:
Send your CV at jobs@egybell.com
Send us your inquiries at info@egybell.com
Visit our website at www.egybell.com
Call us at 010 000 366 34

#BeEgyBell #EgyBell #JoinEgyBell #Outsourcing #Business #Egypt

Tags: No tags

Add a Comment

Your email address will not be published. Required fields are marked *